Building and developing brands for local specialties - Leverage for regional economic development
On May 6, 2025, Can Tho City Science and Technology Information Center collaborated with the Can Tho City Business Association to organize a training course on “Building and developing local specialty brands”. The event is part of the project “Propaganda and dissemination of knowledge on intellectual property and brand development”, aiming to enhance the capacity of individuals, organizations and businesses in building sustainable brands for regional specialty products.
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Mr. Nguyen Hoang Phuong - Vice President of Can Tho City Business Association (CBA) delivered the opening speech.
Attending the event, there were more than 60 delegates from departments, businesses, cooperatives, and marketing and agricultural experts, contributing to promoting the value of typical products, enhancing recognition and developing domestic and foreign markets.
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Overview of the training
In his opening speech, Mr. Nguyen Hoang Phuong emphasized the rich potential of Can Tho but also pointed out the limitations in branding local products, such as the lack of a clear strategy, inadequate investment in identification, packaging, and quality standards, making it difficult to access the large market. He emphasized the role of brand development in enhancing value, affirming regional identity, and proposed supporting activities from intellectual property registration, standard development, to digital technology application and modern distribution.
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Delegates
The training program provides knowledge and practical skills in branding, from market research, defining core values, building images to communication and brand protection. In addition, the course also shares successful models and organizes discussions and direct consultations to promote startup and innovation in agriculture. Thereby, specialty products have the opportunity to reach further in the market, contributing to preserving cultural identity and enhancing brand value of each region.
https://sokhcn.cantho.gov.vn