Startup with 5 "blind rice" portions, the young man made customers line up curiously wondering what they would eat today?
Recently, a guy from the Central region has turned the famous “blind box” trend in the toy industry into a unique idea in cuisine. He sells “blind box” rice without revealing the dish before delivery, only knowing what customers will eat when opening the box.
This model attracts customers thanks to the element of surprise, combining fresh ingredients, packaged in luxurious glass boxes, and updating a diverse menu daily, bringing a feeling of both familiarity and novelty. His videos about selling rice on TikTok receive tens of thousands of views, making many people excited as if experiencing a "mother's meal" without knowing the dish in advance, even joking that it is like playing the culinary lottery.
Faced with positive feedback, he decided to increase the number of servings from 5 to 6 per day, even though demand far exceeded supply. Many customers even asked for his address so they could pick it up themselves, hoping to experience this special “blind box” rice dish firsthand. Sharing on social media, he said that this was just a personal, unprofessional activity, with shortcomings in the cooking process, but thanks to his creativity and timely improvements, he attracted a large number of customers and inspired the culinary business community.
The young man’s “blind box” meal service not only brings a new experience but also clearly demonstrates the importance of creativity and catching the right trends. Despite its small scale, this dedicated implementation has caused a stir on social networks, proving that simple but sophisticated innovation can create great attraction, arousing curiosity and passion for culinary exploration in the community.